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A family tradition for over 50 years, selling classic & fine motorcars throughout the world.

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Finished in classic and desired Riviera Red with beautiful Black interior. This magnificent motorcar is among one of the finest examples of a Riviera GS we have seen to date. A beautiful restoration, including complete mechanics, was recently performed and this great motorcar is now ready to be shown or driven. We are proud to offer this investment grade Riviera to the most sophisticated collector, investor or enthusiast who appreciates and understands the rarity of this great American classic. Bid with confidence – this might just be one of the best finds on eBay! 2ND Generation Riviera Totally new ultra sleek styling! High performance luxury cruiser with a top speed of 125 MPH 0 to 60 in 8.7 seconds HISTORY OF THE 1966 BUICK RIVIERA GRAND SPORT: The origins of the Buick Riviera started in 1959, when GM designer Ned Nickles created some sketches of a new vehicle that stylist Bill Mitchell envisioned. Bill said he got the idea when he was in London, and saw an elegant Rolls Royce in the fog. He took the idea and added some “knife-edged” style, lowered the profile, and added some power for performance. Mitchell wanted to name the new model the Cadillac LaSalle, but Cadillac did not need a new model. Nickles was involved in designing many GM vehicles, including Buick’s first pillarless hardtop, the 1949 Roadmaster Riviera. The new Riviera started out in the styling studio, and after it was chosen as a model to be produced, it moved to the engineering department. This created some problems, as we will soon see. GM needed a model to compete against the new Ford Thunderbird, which was a big hit when it was released in 1958. Cadillac and Chevrolet were doing well, so Buick, Pontiac, and Oldsmobile battled for the rights to build the new model. Buick won out because of its low sales figures, and they had to agree not to make any changes to the design. The new project was titled “XP-715”, and was awarded to Buick in April, 1961. The model name Riviera was chosen over others such as the Centurion and Drake. The original drawings had hidden headlights behind the fender grilles, but because of the unconventional track from the styling to engineering areas, there was not enough time to engineer a way to produce this economically. At the end, the headlights were placed onto the grille itself. Unlike most models of this time, Buick shied away from using too much chrome. The Buick Riviera would soon become the flagship model of Buick, and continue for 3+ decades. Introduction: The Buick Riviera debuted on October 4th, 1962 as a 1963 model, with plans to only produce up to 40,000 models to keep demand high. Buick reached 40,000 sold that first year. Although this was built as a luxury type vehicle, it was no slouch in the performance department. Engine choices were a 401 or 425 V8, and 0-60 seconds could be achieved at around 8 seconds. 1964 had minimal changes, such as the Turbo Hydramatic replacing the Twin Turbine transmission, and some trim changes. The 401 engine was dropped, and the 425 could be teamed with another 4 barrel carburetor for an extra 20 horsepower. 1965 had a GS, or Gran Sport option, and more minor tweaking of the exterior and trim. 1963 through 1965 is considered the first generation of Buick Riviera’s. 2nd Generation: The 2nd generation ran from 1966 to 1970. Buick completely redesigned the Riviera, moving the headlights behind the grille, where they moved up above the grille when not being used, and had a longer body. The hood was extended, and the rear styling was similar to a fastback design. The engine remained the same in 1966, and the added 200 pounds of the new design hindered the performance of the 1966 Riviera. The only change for 1967 was the use of new engines. The old 425 ci Nailhead engines were replaced with the newly designed 430 ci. 1968 and 1969 models had a reshaped nose, and 1969 sales were the highest for any model year of the Riviera, at 52,872. The 1970 model was restyled with headlamps that were exposed for the first time, and rear fender skirts. Although the 1970 Riviera new standard engine was the 455 ci, ¼ mile times actually went up due to the increased weight of the model. Sales plummeted in 1970, and the new redesign was not very popular with most customers and Riviera fans.
N.A.D.A. Value ~




This car qualifies for a
5 year / 100,000 additional Miles Powertrain Warranty!
Towing & Rental Coverage, $0 Deductible
For Pricing and Additional Information
(314) 291-7000 credit@schmitt.com
Please feel free to call with any questions. 314-291-7000 info@schmitt.com

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Please note: All of our vehicles receive a comprehensive pre-delivery inspection before leaving our dealership. Kindly allow up to 14 days from the date of sale for your vehicle to be delivered. As we are currently experiencing a high volume of sales, we are doing everything in our power to deliver your vehicle as soon as possible!
Riviera Red
Stock Number:

Daniel Schmitt & Co. is located in beautiful and historic St. Louis, Missouri. Our dealership spans 4 acres, boasts 3 luxurious showrooms, a state-of-the-art service department, a world-class restoration facility, and is only minutes away from Lambert International Airport. While we offer our cars for online sale and auction, we do also encourage you to visit our beautiful classic car showroom!

Daniel Schmitt & Co. Classic Car Gallery
3455 N. Lindbergh Blvd, St. Louis, MO 63074
Telephone: (314)291-7000
Fax: (314)291-0957
Email: info@schmitt.com
Why buy from Daniel Schmitt & Co?

Family owned and operated for over 50 years, we are a classic and luxury car gallery, committed to delivering some of the rarest, highest-quality classic cars, to customers worldwide. Throughout the years, our classic car dealership has built its reputation as one of the most trusted providers of classic cars to enthusiasts, collectors or investors. We offer truly unique and beautiful motorcars for sale.

As Daniel Schmitt & Co. reviews will attest, we focus on providing a world-class automobile shopping experience with thorough descriptions and detailed images - an absolute must in the digital age, when many of our classic and investment cars are sold online. Please feel free to contact us with any questions you may have.

We look forward to working with you!

(314)291-7000 or info@schmitt.com

Finance rates as low as 8.9%.

We know that classic car financing can pose a unique challenge. Although a vintage or exotic car can be an excellent investment, some financial institutions attempt to apply standard “used car” rules for financing a classic car, which in many cases can make loan approval difficult.

We work closely with many banking institutions that understand and recognize the collector value of classic cars and view them as an investment, which allows us to help you get the financing you need so that you can have the car you have dreamed of.

Terms available up to 144 Months

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Daniel Schmitt & Co. Classic Car Gallery
3455 N. Lindbergh Blvd, St. Louis, MO 63074
Telephone: (314)291-7000
Fax: (314)291-0957
Email: info@schmitt.com
Warranty Available

Warranty Available. Please inquire for more information.

Door-to-door national and international shipping arrangements are available.

International buyers: Click here for a free shipping quote or call (858)578-7943
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Whether you are looking to buy a foreign exotic car or a premium American classic car, Daniel Schmitt & Company is ready to help you find the automobile of your dreams. You will find a wide selection of vehicles in our classic car showroom, which is located in the beautiful and historic St. Louis, Missouri. We offer pre-purchase inspections of any car upon request. Call or e-mail us today to arrange a test drive.

Daniel Schmitt & Co.
3455 North Lindbergh Blvd
St. Louis, MO 63074

Showroom Hours
Monday - Friday: 8:30 AM - 5:00 PM
Saturday: 9:00 AM - 3:00 PM
(open until 5:00 by appointment)
Sunday: Closed

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